{"id":271,"date":"2016-08-25T02:59:24","date_gmt":"2016-08-25T02:59:24","guid":{"rendered":"https:\/\/m21.hk\/medialiteracy\/?p=271"},"modified":"2021-05-04T03:07:06","modified_gmt":"2021-05-04T03:07:06","slug":"%e7%98%8b%e5%82%b3%e7%9a%84%e5%8a%9b%e9%87%8f","status":"publish","type":"post","link":"https:\/\/m21.hk\/medialiteracy\/%e7%98%8b%e5%82%b3%e7%9a%84%e5%8a%9b%e9%87%8f\/","title":{"rendered":"\u760b\u50b3\u7684\u529b\u91cf"},"content":{"rendered":"

\u4e3b\u984c : \u760b\u50b3\u7684\u529b\u91cf<\/strong><\/h2>\n

\u6982\u8981 :
\n\u5728\u8cc7\u8a0a\u7206\u70b8\u7684\u5e74\u4ee3\uff0c\u793e\u6703\u4e0a\u5145\u65a5\u8457\u5404\u5f0f\u5404\u6a23\u7684\u8cc7\u8a0a\uff0c\u771f\u5047\u96e3\u8fa8\u3002\u4ee5\u5f80\u6211\u5011\u6703\u4fe1\u4efb\u50b3\u5a92\u63d0\u4f9b\u7684\u6d88\u606f\uff0c\u900f\u904e\u96fb\u8996\u3001\u96fb\u53f0\u3001\u5831\u7ae0\u7b49\u5a92\u4ecb\u77e5\u9053\u793e\u6703\u7684\u771f\u5be6\u60c5\u6cc1\u3002\u7136\u800c\uff0c\u5728\u65b0\u5a92\u9ad4\u6642\u4ee3\uff0c\u666e\u901a\u5e02\u6c11\u4ea6\u80fd\u6210\u70ba\u65b0\u805e\u548c\u6d88\u606f\u767c\u4f48\u8005\uff0c\u4efb\u4f55\u4eba\u53ea\u8981\u900f\u904e\u96fb\u8166\u6216\u624b\u6a5f\u767c\u4f48\u8a0a\u606f\uff0c\u4fbf\u53ef\u80fd\u5ee3\u6cdb\u6d41\u50b3\u3002\u9752\u5c11\u5e74\u53ef\u80fd\u5f9e\u4e2d\u5438\u6536\u4e0d\u5c11\u865b\u5047\u8cc7\u8a0a\uff0c\u751a\u81f3\u6210\u70ba\u865b\u5047\u8cc7\u8a0a\u7684\u767c\u4f48\u8005\uff0c\u8aa4\u5df1\u8aa4\u4eba\u3002<\/p>\n

\u672c\u793a\u4f8b\u65e8\u5728\u8b93\u5b78\u751f\u5728\u63a5\u89f8\u767c\u5404\u985e\u8cc7\u8a0a\u6642\uff0c\u80fd\u4ee5\u7406\u6279\u5224\u548c\u5be9\u614e\u7684\u614b\u5ea6\u5c0f\u5fc3\u6c42\u8b49\uff0c\u5728\u767c\u653e\u8cc7\u8a0a\u6642\u4ea6\u4e0d\u53ef\u8f15\u7387\uff0c\u8981\u70ba\u500b\u4eba\u8a00\u884c\u8ca0\u8cac\u4efb\u3002<\/p>\n

\u5c0d\u8c61 : \u521d\u4e2d\u5b78\u751f<\/p>\n

\u5b78\u7fd2\u76ee\u6a19\u53ca\u91cd\u9ede :
\n1.\u00a0\u00a0 \u00a0\u8b93\u5b78\u751f\u5b78\u7fd2\u5224\u65b7\u50b3\u5a92\u8cc7\u8a0a\u7684\u771f\u78ba\u6027
\n2.\u00a0\u00a0 \u00a0\u9f13\u52f5\u5b78\u751f\u5728\u63a5\u6536\u548c\u767c\u653e\u8cc7\u8a0a\u6642\u6301\u8b39\u614e\u7684\u614b\u5ea6<\/p>\n

\u50f9\u503c\u89c0\/ \u614b\u5ea6 : \u8aa0\u4fe1\u3001\u7406\u6027\u3001\u6279\u5224\u6027<\/p>\n

\u6559\u5b78\u5f62\u5f0f : \u5fb7\u80b2\u53ca\u516c\u6c11\u6559\u80b2\u8ab2\/\u751f\u6d3b\u6559\u80b2\u8ab2\/\u901a\u8b58\u8ab2<\/p>\n

\u6559\u5b78\u6642\u9593 : 80\u5206\u9418<\/p>\n

\u8ab2\u5802\u5b89\u6392 :
\n\n\n\n\n\t\n\n\t\n\t\n\t
\u6559\u5b78\u6b65\u9a5f (\u6642\u9593)<\/th>\u5b78\u7fd2\u91cd\u9ede<\/th>\n<\/tr>\n<\/thead>\n
\u5f15\u8d77\u52d5\u6a5f(10\u5206\u9418)\uff1a\u65b0\u805e\u4f86\u6e90\u8abf\u67e5<\/strong>
\n1. \u8abf\u67e5\u5b78\u751f\u7372\u53d6\u65b0\u805e\u8cc7\u8a0a\u7684\u9014\u5f91\uff0c\u4f8b\u5982\u5831\u7ae0\u3001\u96fb\u8996\u3001\u96fb\u53f0\u3001\u96dc\u8a8c\u3001\u4e92\u806f\u7db2\u3001\u624b\u6a5f\u3001\u6e2f\u9435\u96fb\u5b50\u770b\u677f\u7b49\u2026\u2026
\n2. \u5982\u5b78\u751f\u63d0\u53ca\u6703\u4ee5\u4e92\u806f\u7db2\u53d6\u5f97\u65b0\u805e\u8cc7\u8a0a\uff0c\u53ef\u9032\u4e00\u6b65\u554f\u662f\u751a\u9ebc\u985e\u578b\u7684\u7db2\u7ad9\uff0c\u4f8b\u5982\u5831\u7ae0\u7db2\u7ad9\u3001YAHOO\u3001GOOGLE\u3001\u8ad6\u58c7\u7b49\u2026\u2026<\/td>		\u6b64\u70ba\u5f15\u984c\u6d3b\u52d5\uff0c\u65e8\u5728\u4e86\u89e3\u5b78\u751f\u7372\u53d6\u65b0\u805e\u8cc7\u8a0a\u7684\u9014\u5f91\u3002<\/td>\n<\/tr>\n
\u6d3b\u52d5\u4e00\ufe30\u771f\u771f\u5047\u5047 (45\u5206\u9418)<\/strong>
\n1. \u64ad\u653e\u300c\u771f\u771f\u5047\u5047\u300d\u7c21\u5831\u3002
\n2. \u5047\u8a2d\u5b78\u751f\u6709\u5929\u6536\u5230\u5169\u4f4d\u670b\u53cb\u767c\u9001\u7684\u8a0a\u606f\uff0c\u4e00\u5247\u70ba\u6709\u95dc\u300c\u75d5\u8eab\u9280\u884c\u5373\u5c07\u7834\u7522\u300d\u7684\u624b\u6a5f\u77ed\u8a0a\uff0c\u53e6\u4e00\u5247\u70ba\u95dc\u65bc\u300c\u65b0\u6c99\u58eb\u8972\u6e2f\uff0c\u9999\u6e2f\u6210\u70ba\u75ab\u57e0\u300d\u7684\u65b0\u805e\u7db2\u5831\u5c0e\u3001\u6700\u5f8c\u4e00\u5247\u662fWhatsapp\u760b\u50b3\u7684\u6298\u6263\u512a\u60e0\u3002
\n3. \u8a62\u554f\u5b78\u751f\u8a8d\u70ba\u54ea\u4e00\u5247\u8a0a\u606f\u53ef\u4fe1\u7a0b\u5ea6\u8f03\u9ad8\uff0c\u8acb\u5b78\u751f\u4ee5\u6295\u7968\u65b9\u5f0f\u8868\u614b\u3002\u7576\u6240\u6709\u4eba\u6295\u7968\u5f8c\uff0c\u9080\u8acb\u5b78\u751f\u5c31\u5176\u9078\u64c7\u4f5c\u51fa\u89e3\u91cb\u3002\u5982\u5b78\u751f\u8a8d\u70ba\u5169\u5247\u65b0\u805e\u7686\u4e0d\u53ef\u4fe1\u800c\u4e0d\u4f5c\u6295\u7968\uff0c\u4ea6\u8acb\u4ed6\u5011\u8aaa\u660e\u7406\u7531\u3002
\n4. \u6839\u64da\u7c21\u5831\u7684\u601d\u8003\u554f\u984c\uff0c\u8a62\u554f\u5b78\u751f\u5982\u8a72\u5169\u5247\u8a0a\u606f\u8207\u4ed6\u5011\u6709\u5207\u8eab\u95dc\u4fc2\uff0c\u4ed6\u5011\u6703\u600e\u6a23\u505a?(\u4f8b\u5982\uff1a\u7f6e\u4e4b\u4e0d\u7406\u3001\u5c0f\u5fc3\u6c42\u8b49\uff0c\u7559\u610f\u5176\u4ed6\u65b0\u805e\u4f86\u6e90\u3001\u5c07\u6709\u95dc\u8a0a\u606f\u767c\u9001\u7d66\u5176\u4ed6\u4eba\u7b49)\u3002
\n5. \u7e7c\u7e8c\u64ad\u653e\u7c21\u5831\uff0c\u63ed\u66c9\u4e09\u5247\u65b0\u805e\u5747\u70ba\u634f\u9020\u7684\u865b\u5047\u8a0a\u606f\u3002\u5982\u6709\u5b78\u751f\u66fe\u8868\u614b\u76f8\u4fe1\u5176\u4e2d\u4e00\u5247\u8a0a\u606f\u5c6c\u5be6\uff0c\u53ef\u8a62\u554f\u4ed6\u5011\u6709\u4f55\u611f\u60f3\uff0c\u70ba\u4f55\u6703\u76f8\u4fe1\u8a72\u5247\u8a0a\u606f\u70ba\u771f\u5be6\u7684\u3002
\n6. \u6d3e\u767c\u300c\u771f\u771f\u5047\u5047\u65b0\u805e\u526a\u5f71\u300d(\u9644\u4ef6\u4e8c)\uff0c\u8b93\u5b78\u751f\u77e5\u9053\uff0c\u985e\u4f3c\u7c21\u5831\u4e2d\u7684\u865b\u5047\u8a0a\u606f\u78ba\u66fe\u5728\u793e\u6703\u4e0a\u5ee3\u6cdb\u6d41\u50b3\u904e\u3002
\n7. \u8acb\u5b78\u751f\u5728\u95b1\u8b80\u65b0\u805e\u526a\u5f71\uff0c\u601d\u8003\u6709\u95dc\u554f\u984c\uff0c\u7136\u5f8c\u4f5c\u51fa\u5206\u4eab\u3002<\/td>		- \u900f\u904e\u771f\u5be6\u65b0\u805e\u4e8b\u4ef6\uff0c\u63d0\u9192\u5b78\u751f\u6191\u55ae\u4e00\u65b0\u805e\u4f86\u6e90\u5224\u65b7\u4e8b\u4ef6\u7684\u771f\u78ba\u6027\u4e26\u4e0d\u8db3\u5920\uff0c\u5b78\u751f\u5728\u63a5\u89f8\u5404\u985e\u8cc7\u8a0a\u6642\uff0c\u61c9\u8a72\u62b1\u6301\u5be9\u614e\u548c\u6279\u5224\u7684\u614b\u5ea6\uff0c\u591a\u65b9\u6c42\u8b49\uff0c\u4ee5\u5224\u65b7\u4e8b\u4ef6\u7684\u771f\u507d\u3002
\n
\n- \u540c\u6642\uff0c\u63d0\u9192\u5b78\u751f\u5728\u6536\u5230\u4e00\u4e9b\u4e8b\u95dc\u91cd\u5927\u7684\u65b0\u805e\u8a0a\u606f\u6642\uff0c\u8981\u7279\u5225\u5c0f\u5fc3\u8655\u7406\u3002\u5728\u6c92\u6709\u5be6\u8cea\u7684\u8b49\u64da\u8b49\u660e\u5176\u771f\u78ba\u6027\u524d(\u4f8b\u5982\uff1a\u591a\u7a2e\u5177\u516c\u4fe1\u529b\u7684\u5a92\u9ad4\u548c\u5c08\u5bb6\u89aa\u81ea\u516c\u4f48\u4e8b\u4ef6)\uff0c\u5225\u8f15\u7387\u5730\u8f49\u767c\u7d66\u5176\u4ed6\u4eba\uff0c\u5426\u5247\u53ef\u80fd\u6703\u9020\u6210\u793e\u6703\u6050\u614c\uff0c\u5f71\u97ff\u793e\u6703\u6b63\u5e38\u904b\u4f5c\uff1b\u81ea\u5df1\u4ea6\u6210\u70ba\u6563\u4f48\u865b\u5047\u8cc7\u8a0a\u7684\u5e6b\u5147\uff0c\u66f4\u53ef\u80fd\u6703\u53d7\u5230\u6cd5\u5f8b\u5236\u88c1\u3002<\/td>\n<\/tr>\n
Case Study (15\u5206\u9418):<\/strong>
\n\u65b0\u6c99\u58eb\u7206\u767c\u8b20\u8a00
\n\u9999\u6e2f\u75ab\u57e0\u8b20\u8a00\ufe302003\u5e74\uff0c\u9999\u6e2f\u53d7\u56b4\u91cd\u6025\u6027\u547c\u5438\u7cfb\u7d71\u7d9c\u5408\u75c7\uff08SARS\uff09\u4fb5\u8972\u671f\u9593\uff0c\u4e00\u540d14\u6b72\u7537\u7ae5\uff08\u7db2\u540d\uff1aGary Sum\uff09\u5f9e\u300a\u660e\u5831\u300b\u65b0\u805e\u7db2\u7ad9\u4e0b\u8f09\u65b0\u805e\u7db2\u9801\uff0c\u5c07\u5167\u5bb9\u91cd\u65b0\u4fee\u6539\u6210\u53e6\u4e00\u7bc7\u65b0\u805e\u7a3f\uff0c\u6307\u9999\u6e2f\u884c\u653f\u9577\u5b98\u5ba3\u5e03\u9999\u6e2f\u5df2\u6210\u70ba\u75ab\u57e0\u3002\u4ed6\u5c07\u65b0\u805e\u7a3f\u653e\u5165\u81ea\u5df1\u500b\u4eba\u7db2\u9801\uff0c\u4e26\u7576\u4f5c\u611a\u4eba\u7bc0\u7b11\u8a71\u5411\u7db2\u53cb\u767c\u653e\u3002\u6d88\u606f\u50b3\u958b\uff0c\u5e02\u6c11\u4fe1\u4ee5\u70ba\u771f\uff0c\u672c\u6e2f\u90e8\u5206\u5730\u5340\u4e00\u5ea6\u5f15\u8d77\u6050\u614c\u6027\u7684\u6436\u8cfc\u6f6e\u3002\u76f4\u81f3\u885b\u751f\u7f72\u7f72\u9577\u516c\u958b\u6f84\u6e05\u8b20\u8a00\uff0c\u4e8b\u4ef6\u624d\u5f97\u4ee5\u5e73\u606f\u3002\u7537\u7ae5\u4e8b\u5f8c\u88ab\u6355\uff0c\u88ab\u5224\u63a5\u53d7\u793e\u6703\u798f\u5229\u7f72\u76e3\u7ba112\u500b\u6708\u3002<\/td>		\u8b93\u5b78\u751f\u4e86\u89e3\u5230\u767c\u653e\u8b20\u8a00\u7684\u5f8c\u679c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n

\u6559\u5e2b\u7e3d\u7d50 (5\u5206\u9418) :
\n\u57fa\u65bc\u793e\u6703\u8cc7\u8a0a\u6cdb\u6feb\uff0c\u6211\u5011\u6bcf\u5929\u5f9e\u4e0d\u540c\u5a92\u9ad4\u5438\u6536\u5927\u91cf\u8a0a\u606f\uff0c\u7576\u4e2d\u6709\u771f\u6709\u5047\uff0c\u5b9c\u62b1\u5be9\u614e\u548c\u6279\u5224\u7684\u614b\u5ea6\u9762\u5c0d\u3002\u4ee5\u771f\u771f\u5047\u5047\u7c21\u5831\u7684\u5169\u5247\u8a0a\u606f\u70ba\u4f8b\uff0c\u65b0\u805e\u7db2\u7684\u6d88\u606f\u56fa\u7136\u6bd4\u624b\u6a5f\u8a0a\u606f\u53ef\u9760\uff0c\u7136\u800c\u5f9e\u300c\u771f\u771f\u5047\u5047\u65b0\u805e\u526a\u5f71\u300d\u53ef\u898b\uff0c\u73fe\u4eca\u7db2\u6c11\u7684\u96fb\u8166\u6280\u5de7\u8d8a\u4f86\u8d8a\u9ad8\u660e\uff0c\u8981\u88fd\u4f5c\u4e00\u500b\u8207\u5b98\u7db2\u50cf\u771f\u5ea6\u6975\u9ad8\u7684\u65b0\u805e\u7db2\u4f86\u767c\u4f48\u865b\u5047\u8a0a\u606f\uff0c\u4e26\u4e0d\u56f0\u96e3\u3002\u56e0\u6b64\uff0c\u5b78\u751f\u5728\u63a5\u6536\u65b0\u805e\u8cc7\u8a0a\u6642\uff0c\u61c9\u8a72\u7406\u6027\u601d\u8003\uff0c\u5c0f\u5fc3\u6c42\u8b49\uff0c\u624d\u4e0d\u6703\u8f15\u6613\u88ab\u4eba\u8aa4\u5c0e\uff0c\u751a\u81f3\u62db\u81f4\u640d\u5931\u3002\u540c\u6642\uff0c\u5b78\u751f\u5728\u63a5\u6536\u9019\u4e9b\u5177\u5f71\u97ff\u529b\u7684\u65b0\u805e\u6642\uff0c\u5728\u65b0\u805e\u672a\u7d93\u591a\u65b9\u8b49\u5be6\u4e4b\u524d\uff0c\u4e0d\u80fd\u96a8\u610f\u6563\u4f48\u7d66\u5176\u4ed6\u4eba\uff0c\u6210\u70ba\u6d41\u50b3\u865b\u5047\u8a0a\u606f\u7684\u5e6b\u5147\u3002<\/p>\n

\u5ef6\u4f38\u6d3b\u52d5 :
\n\u9032\u884c\u300c\u6c11\u9593\u8a18\u8005\u65b0\u805e\u5c08\u984c\u300d\u6d3b\u52d5\uff0c\u8acb\u5b78\u751f\u5206\u62103\u81f34\u4eba\u4e00\u7d44\uff0c\u641c\u96c6\u4e00\u5247\u6700\u8fd1\u5728\u672c\u5730\u5ee3\u6cdb\u6d41\u50b3\u7684\u300c\u793e\u6703\u8b20\u8a00\u300d\uff0c\u7136\u5f8c\u900f\u904e\u641c\u96c6\u8cc7\u6599\u3001\u8a2a\u554f\u5c08\u5bb6\u7b49\u65b9\u5f0f\uff0c\u8b49\u5be6\u4e8b\u4ef6\u7684\u771f\u507d\uff0c\u5176\u5f8c\u64b0\u5beb\u4e00\u7bc7\u5c08\u984c\u5831\u544a\u3002<\/p>\n

\u53c3\u8003\u8cc7\u6599 :
\n\u660e\u5831\u65b0\u805e\u7db2\uff0c\u300c\u8b74\u8cac\u76dc\u7528\u660e\u5831\u65b0\u805e\u7db2\u540d\u7fa9\u884c\u70ba\u300d\uff0c2003\u5e744\u67081\u65e5
\n\u660e\u5831\uff0c\u300c\u6563\u64ad\u75ab\u57e0\u8b20\u8a00\u61c9\u53d7\u61f2\u7f70\u300d\uff0c2003\u5e744\u67082\u65e5\u3002
\n\u860b\u679c\u65e5\u5831\uff0c\u300c\u7db2\u8a8c\u64bb\u6735\uff1a \u300e\u6211\u4fc2\u9ed1\u793e\u6703\u300f14\u6b72\u7db2\u6c11\u88ab\u6355\u300d\uff0c2007\u5e745\u670819\u65e5\u3002
\n\u661f\u5cf6\u65e5\u5831\uff0c\u300c\u5206\u884c\u903c\u6eff\u63d0\u6b3e\u4eba\u6f6e\u6771\u4e9e\u5426\u8a8d\u8ca1\u52d9\u4e0d\u7a69\u300d\uff0c2008\u5e749\u670824\u65e5\u3002
\n\u660e\u5831\uff0c\u5546\u7f6a\u79d1\u63a5\u624b\u8abf\u67e5 \u8b20\u8a00\u7db2\u4e0a\u767c\u9175\u4e00\u5468\u6380\u6050\u614c\uff0c2008\u5e749\u670825\u65e5\u3002
\n\u660e\u5831\uff0c\u300c\u7db2\u4e0a\u6563\u64ad\u6771\u4e9e\u8b20\u8a00\u5169\u7537\u88ab\u63a7\u300d\uff0c2008\u5e7410\u67082\u65e5\u3002
\n\u661f\u5cf6\u65e5\u5831\uff0c\u300c\u7834\u7522SMS\u300d\uff0c2008\u5e74 9\u670826\u65e5\u3002
\n\u660e\u5831\uff0c\u300c\u5976\u7c89\u5167\u5730\u88ab\u50b3\u6709\u6bd2 \u60e0\u6c0f\u65a5\u9020\u8b20\u5831\u8b66\u300d\uff0c2008\u5e749\u670828\u65e5\u3002<\/p>\n

 <\/p>\n

\u4e0b\u8f09<\/h2>\n

\u4e0b \u8f09<\/span><\/a> \u300c\u771f\u4ea6\u5047\u6642\u5047\u4ea6\u771f\u300d\u7c21\u5831<\/span><\/p>\n<\/div>\n

\u4e0b \u8f09<\/span><\/a> \u601d\u8003\u554f\u984c<\/span><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

\u4e3b\u984c : \u760b\u50b3\u7684\u529b\u91cf \u6982\u8981 : \u5728\u8cc7\u8a0a\u7206\u70b8\u7684\u5e74\u4ee3\uff0c\u793e\u6703\u4e0a\u5145\u65a5\u8457\u5404\u5f0f\u5404\u6a23\u7684\u8cc7\u8a0a\uff0c\u771f\u5047\u96e3\u8fa8\u3002\u4ee5\u5f80\u6211\u5011\u6703\u4fe1\u4efb\u50b3\u5a92\u63d0\u4f9b […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/posts\/271"}],"collection":[{"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":6,"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/posts\/271\/revisions\/365"}],"wp:attachment":[{"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m21.hk\/medialiteracy\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}